Alabama Football Game Day Fan Experience

This survey was conducted to identifying important correlations in the fan experience at an Alabama Football game in Tuscaloosa.

These correlations will help live event experience decision making related to:

• Branding
• Marketing
• Ticket package development
• Partnership package development

Sample Size Demographics

I personally designed the survey using Google Forms and collected responses from: Facebook, LinkedIn, and Reddit. The current dataset is too small to extract accurate insights but it displays ways of identifying important correlations in the fan/guest experience using survey data.

Findings

Experience Key

• Visiting the Quad
• Visiting a local bar
• Visiting a local restaurant
• Attending the Walk of Champions
• Attending the Elephant Stomp
• Visiting the Bryant Museum
• Tailgating or visiting a tailgate
• Visiting the Supe Store and/or other merchandise vendors
• Watching the Million Dollar Band at halftime
• Watching the game inside Bryant Denny Stadium
• Watching pre-game activities inside Bryant Denny Stadium (warm-ups, flyover, highlight videos, etc.)
• Watching ESPN College Gameday, SEC Nation, etc. (on television or live on campus)
• Watching other games
• Visiting a fraternity or sorority house
• Listening to the Crimson Tide Sports Network
• Autograph sessions with other teams or celebrities
• Visiting corporate activations (Coca-Cola Kickoff Zone, Mercedes Benz Fan Fest, Nissan Heisman House, etc.)

Progress

• Create Survey
• Data Collection
• Data Cleaning
• Data Analysis
• Data Visualization
• Data Visulizations by Age Group
• Statistical Testing